1. By becoming more articulate, you will improve your negotiating skills
2. Improve your communication skills and develop more income producing activities (creating books, tapes, reports etc.)
3. you’ll become a far better public speaker
4. Improve your attractiveness as a human being, become a more sensitive and likable person, learn to sense the ideas and communication of others (become a good listener) learn to put yourself in other people’s shoes
5. You’ll master the fine art of salesmanship (John Kennedy the advertiser) you will learn how to sell in print
6. You’ll become a better judge of other copywriters you may hire or manage