Google is HUGE, it handles more search requests than any other search engine in the world. It is easy to assume, someone at Google is Making a Lot of money. But what is less obvious, is that a lot of people use Google as a tool to make money from Google. Many people and businesses are already using Google to leverage their business and make money online. There are 3 ways to make money with Google.
Google Adwords, or Pay Per Click (PPC), is the easiest way to get lots of traffic, really quickly. Implimenting Google Adwords (PPC) is actually pretty easy. You can easily expect to see results within hours of setting up your campaign. You select the keywords that are relevant to you site, build some text ads, set you budget and max bids and optimize as needed. Google has a good training center that introduces the basics of Adwords. Google makes a Fortune from their Adwords program. Many people using Googles Adwords program realize a HUGE return on Investment for thier advertising efforts. However, if your not careful, it is easy to give Google a lot of money and get nothing in return. It is essential to do some homework and understand how the system operates, before setting up your campaign. Google Adwords, or Pay Per Click (PPC), can be used to increase traffic to your existing ecommerce store or to a site promoting affilaite products. It is amazing just how much money is being made by some through Google Adwords (also known as PPC).
Google Adsense is a well known, popular way many sites make money from Google. In this model, Google pays the site owner for traffic. Again the process is simple, you place Google adsense ads on your site, each time someone clicks one of those ads, Google pays you. The trick to Adsense is that you must have a lot of traffic to be profitable and that traffic needs to click the ads. Unfortunately there is a lot of Scams within the Adsense industry. Services that promise ‘turn key’ adsense websites, that never really have much potential to be indexed, let alone profitable. This is due to Googles duplicate content filter, only 2 sites with duplicate content will be indexed. If someone is selling duplicate sites to hundreds or thousands, it is simply not realistic to get the traffic needed to make money from Adsense. There is really not a ‘turn key’ model out there for Adsense, any site selling you otherwise is most likely a Scam. A website must be unique and have a strong traffic base to have any chance of being profitable. The more successful model for Adsense is content/information sites that have a lot of traffic. An example being Squidoo or HubPages where content is ever growing.
Really, the best way to make money from Google, is Search Engine Optimization and Organic traffic. Having your site show up on the top of the first page of search results is extremely powerful and can boost a lot of money into your business. You can get a HUGE stream of steady traffic, if you have your site listed on the first page of Google search results. It takes some strategy and time to get your site on the first page, but it is easier than you might think. There are a number of key things that must be considered when developing and optimizing a site (or post) for a chosen keyword phrase, this process is called SEO. This is easily an entire topic unto itself, so I won’t get into SEO here. What is cool about this method of making money from Google is that there are A LOT of keyword prases that are just not well optimized by others. If you search that term and look for how well they (competing search results) utilize the different applications of SEO you will often find that very few sites are well optimized. What this means is that if you learn and apply the principals of SEO to your sites, you could end up on the first page of Google search for highly searched keyword phrases. Organic traffic is amazing, it is free, it can come in mass volumes and it can make you money from Google 24 hours a day.