Anyone involved in online marketing faces a common fundamental obstacle, regardless of whether you are selling your own products or others’ products you obtain through drop shipping wholesalers. We all depend critically on attracting traffic to our web stores. There aren’t any quick shortcuts to obtaining this traffic, apart from paid advertising (and remember that you generally do get what you pay for). Search engine traffic highly sought after since it has generally been regarded as the richest, i.e., best targeted traffic you can get. Search traffic may occasionally be called a “passive” or “autopilot” income stream, but of course this isn’t really the case. Hard work and time are needed to get a website to rank high enough in the search engines to get more than a trickle of traffic.